Degree, title: PhD
Position: Senior Lecturer
Main courses: Business and knowledge management, Motivation theory, Marketing, Knowledge marketing, Brand-management, Мarketing of intangible goods.
Research interests: marketing of innovations, internet-marketing, branding, industrial marketing, marketing communications, knowledge management, project management, marketing innovations, management of innovative development, environmental marketing, marketing of tourism.
Scientific and methodological works: more than 15 articles, more than 30 abstracts at conference of different levels, chapters in collective monographs, chapters in collective textbooks.
Tel.: +38 (0542) 68-78-44
A list of Ivashova N. publications can be found here