Ivashova Nadiya

ivashovaDegree, title: PhD

Position: Senior Lecturer

Main courses: Business and knowledge management, Motivation theory, Marketing, Knowledge marketing, Brand-management, Мarketing of intangible goods.

Research interests: marketing of innovations, internet-marketing, branding, industrial marketing, marketing communications, knowledge management, project management, marketing innovations, management of innovative development, environmental marketing, marketing of tourism.

Scientific and methodological works: more than 15 articles, more than 30 abstracts at conference of different levels, chapters in collective monographs, chapters in collective textbooks.

Tel.: +38 (0542) 68-78-44

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е-mail:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Citation

A list of Ivashova N. publications can be found here