Gryshchenko Olena

gryshchenko oDegree, title: PhD

Position: Associate Professor

Main courses: "Marketing", "System analysis and innovative decision-making", "Standartization and sertification of comodities and services", "Economics and marketing of mass media", "Marketing in banks"

Research interests: innovative management, innovative marketing, the potential of enterprises and regions

Scientific and methodological works: participation in 8 collective monographs, textbook paragraph - 1, scientific articles - 14, more than 50 conferences' abstracts, lecture notes - 1, study guide - 1

Tel.: +38 (0542) 68-78-44

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Ph.D.thesis: «The justification of marketing innovative decisions on the industrial enterprises» (specialty 08.00.04) – 2012

 Achievements:

  • Diploma for interesting, effective and creative project developed by students and getting to finals short-list ща the VIII International student competition of advertising and PR-projects "The Golden Compass" (Kharkov, 2014)
  • 3rd place in the All-Ukrainian competition of student marketing plans (Kiev, 2009);
  • Diploma for the relevance of topics and the practical significance of the research presented at the IX International Scientific Conference of students and young scientists (Donetsk, 2008);
  • Diploma for the original solution of Olympiad tasks on the 2nd stage of the All-Ukrainian Olympiad in Marketing (Donetsk, 2008);

Organizing activities:

  • Deputy Dean for International Affairs, Faculty of Economics and Management (2013-2014);
  • Member of the Organizing Committee of the International scientific and practical conference "Marketing of innovations and innovations in marketing" (since 2010);
  • Member of the Organizing Committee of the Contest "Find yourself in marketing", which is held for 10-11 grade school pupils and students of educational institutions and II levels of accreditation of Sumy and Sumy region (2010-2011).

Seminarss, projects, internships:

  • Participation in an internship in the Israel Parliament. Internship topic: "Greening of Parliaments - Theoretical and Practical Issues for the Knesset and the Verkhovna Rada of Ukraine" (Jerusalem, Israel, 2016);
  • Participation in V Summer Economic School of the Association of Economic Universities of South and Eastern Europe and the Black Sea Region (ASECU Youth) & International Conference Improving Business and Socio Economic Environment for Enhancing Competitiveness (Belgrade, Serbia, 2015);
  • Participation in short-term international internship on the subject "The European Experience of Organization the Scientific, Peagogical and Social Work in Universities", University of Bielsko-Biala (Bielsko-Biala, Poland, 2015);
  • Participation in IV Summer Economic School of the Association of Economic Universities of South and Eastern Europe and the Black Sea Region (ASECU Youth) (Rzeszow, Poland, 2014);
  • Participation in the international youth project «Equality in action» supported by European Commission's Project "Youth in Action» (Kobuleti, Georgia, 2014);
  • Participation in short-term international internship of the project "Inter-university start-up centers for students’ innovations development & promotion" supported by international donors TEMPUS (Lisbon, Portugal, 2014);
  • Participation in short-term international internship on the subject "The Choice of Strategic Directions of Innovative Development fpr the Market-Oriented Company", University "Prof. Dr. Asen Zlatarov" (Burgas, Bulgaria, 2013);
  • Participation in the training seminar "Standards for non-discriminatory advertising by gender", organized by Ukrainian Association of Marketing in partnership with the Representative of F. Ebert Foundation in Ukraine (Kyiv, Ukraine, 2011);
  • Participation in I Summer Economic School of the Association of Economic Universities of South and Eastern Europe and the Black Sea Region (ASECU Youth) (Rostov-on-Don, Russia, 2011);
  • Participation in the 1st Practical marketing knowledge forum "B2S" (business to students), (Kyiv, Ukraine, 2011).

Work with students:

1. Supervising students for the VII Regional Contest advertising projects (Khmelnytsky, 2016). Results:

  • I degree diplomain the nomination "Non-Profit Advertising" (print);
  • I degree diploma in the nomination "Non-Profit Advertising" (video).

2. Supervising students for the X International student competition of advertising and PR-projects “The Golden Compass in memory of Oleksiy Kononov (Kharkov, 2016). Results:

  • III degree diploma in the section “PR projects”

3. Supervising students for the IX International student competition of advertising and PR-projects "The Golden Compass" (Kharkov, 2015). Results:

  • II degree diploma in the section “Start Up Projects”;
  • II degree diploma in the section “PR. Projects for High Schools”;
  • III degree diploma in the section “PR. Social and Business projects”

4. Supervising students for the VIII International student competition of advertising and PR-projects "The Golden Compass" (Kharkov, 2014). Results:

  • I degree diploma in the section «PR: business communication";
  • Diploma in nomination "The creative idea";
  • Diploma for a bright and professional presentation of social objectives of public relations tools

A list of Gryshchenko O.F. publications can be found here>>

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