© 2002-2018 Кафедра маркетингу та УІД. ННІ ФЕМ ім. О.Балацького
Conference "Marketing of innovations and innovations in marketing"

International Scientific Conference

"Marketing of innovations and innovations in marketing"

founded in 2007

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Main topics of the conference:

  • methodological and theoretical foundations of marketing of innovations;
  • commodity innovation policy of a modern enterprise;
  • management of innovation lifecycle;
  • brand management in the context of marketing of innovations;
  • demand formation and promotion of innovative product on the market;
  • management of innovations' marketing risks;
  • potential of innovative development on the basis of marketing;
  • innovations in marketing;
  • new methods of marketing researches;
  • new strategies of the market segmenting;
  • modification of the product life cycle curve;
  • new marketing strategies and coverage of the target segment;
  • marketing of environmental innovations.

Languages: Ukrainian, Russian and English.

Participants: scientists, teachers of universities, doctoral students, graduate students, representatives of business, all who are interested in the topic of the conference.