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On October 1-3, 2009 the III International scientifical-practical Conference “Marketing of innovations and innovations in marketing” (MIIM 2009) took place on the basis of the Department of Marketing of the Sumy State University

At the III International scientifical-practical Conference “Marketing of innovations and innovations in marketing” were presented materials (theses, applications for participation) of researchers, teachers, post-graduate students, doctoral students and representatives of Ukrainian companies.

The geography of participants is presented by the countries: the USA, Canada, Poland, the Peoples Republic of China, the Arabian countries, Azerbaijan, Russia, Ukraine (Sumy, Kyiv, Kharkiv, Odesa, Poltava, Lugansk, Lviv, Dnepropetrovsk, Donetsk, Khmelnitskiy, Cherkasy, Makeyevka, Severodonetsk, Zaporizhzhya, Kirovograd).

Conference materials include developments of representatives of 36 higher educational institutions and scientific organizations (4 of them are foreign educational institutions):

  1. Sumy State University;
  2. Sumy National Agrarian University;
  3. Council for Ukraine’s Productive Forces Studies of the National academy of sciences of Ukraine, Kyiv;
  4. Odesa State Economic University;
  5. Poltava university of consumer cooperative in Ukraine;
  6. Lviv Polytechnic National University;
  7. National Technical University "Kharkov Polytechnical Institute";
  8. Kharkiv Financial Institute of Ukrainian State University of the Finance and International Trade;
  9. State Higher Educational Institution Ukrainian Academy of Banking of the National Bank of Ukraine, Sumy;
  10. Volodymyr Dahl East Ukrainian National University, Lugansk;
  11. Vadym Hetman Kyiv National Economic University;
  12. Institute for Market Problems and Economic-and-Ecological Research of the National academy of sciences of Ukraine, Kyiv;
  13. Donetsk national technical university;
  14. Oles Honchar Dnepropetrovsk National University;
  15. Donetsk National University of Economics and Trade named after M. Tugan-Baranovsky;
  16. Vyacheslav Chornovol Lviv State Institute Of The Newest Technologies And Management;
  17. Khmelnitsk National University;
  18. East European University Of Economy And Management;
  19. Lviv Commercial Academy;
  20. National Technical University of Ukraine “Kyiv Polytechnic Institute”;
  21. Makeevka Economic-Humanitarian Institute;
  22. National Timber University Of Ukraine;
  23. Donetsk National University;
  24. Zaporizhzhya State Engineering Academy;
  25. Khmelnitsk Cooperative Trade And Economic Institute;
  26. Classical Private University, Zaporizhzhya;
  27. Kyiv National University of Technologies and Design ;
  28. Institute of agrarian economy;
  29. Kharkiv National Auto-Road University;
  30. The European university, Donetsk branch;
  31. An institute of Technology of Volodymyr Dahl East Ukrainian National University (Severodonetsk);
  32. Institute of Industrial Economics f the National academy of sciences of Ukraine, Donetsk;
  33. Division of Air Pollution Control;
  34. McMaster University;
  35. Azerbaijan State Economic University;
  36. Pedagogical Institute of Southern Federal University.

Also conference materials include developments of representatives of Ukrainian enterprises and organizations (establishments):

  • Open Joint-Stock Company “Sumykhimprom”;
  • Medium-TV Company, Kyiv;
  • Kirovograd regional office of Close Joint-Stock Company “Insurance company “Credo-Classic”;
  • National Joint-Stock Company “Ukragrolizing”, Sumy branch.

15 doctors of sciences, 34 candidates of sciences, 22 teachers, 28 post-graduate students and 4 representatives of Ukrainian enterprises took part in the conference.

The following thematic directions have been considered:

  • methodological, theoretical and methodical bases of marketing of innovations;
  • commodity innovative policy of the modern enterprise;
  • management of innovations’ life cycle;
  • trade mark management (in a context of marketing of innovations);
  • the demand formation and advancement of an innovative product on the market;
  • management of marketing risks of innovations;
  • management of the enterprises’ potential of innovative development according to the marketing principles;
  • innovations in marketing;
  • new methods of marketing researches;
  • new strategies of market segmentation;
  • new marketing strategies of grabbing and development of a target segment;
  • marketing of ecological innovations.

Participants of the conference have decided that further meetings will promote the decision of following questions:

  • generalization of new theoretical positions of marketing of innovations;
  • an exchange of experience about introduction of marketing of innovations in practical activities of enterprises and establishments;
  • development of methodological and practical recommendations about effective application of new marketing methods and marketing technologies.