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September 26-28, 2013 the VIІ International scientifical-practical conference “Marketing of innovations and innovations in marketing” (MIIM 2013) took place on the basis of the Department of Marketing and MIA of the Sumy State University.

On the 7th conference materials from 217 participants (181 reports) were received. Among them are 36 doctors, 87 PhD, 40 post-graduate students, 17 teachers, 16 assistants, 15 students and 6 enterprise representatives.

The geography of the conference participants: Bulgaria (Bourgas, Varna), Belarus (Vitebsk, Grodno), Germany (University of Koblenz-Landau), Russia (Rostov-on-Don), Ukraine (Sumy, Kyiv , Kharkov, Odessa, Poltava, Lviv, Donetsk, Rivne, Melitopol, Dnepropetrovsk, Khmelnitsky, Makeevka, Krivoy Rog, Lugansk, Severodonetsk, Alchevsk, Zaporozhye, Kirovograd).

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Materials of the conference include the developments from 50 universities and scientific organizations, among them 6 are foreign.2013_08_10_2

Еhe developments of domestic and foreign enterprises’ and organizations’ representatives also are presented in the conference, namely:

  • Publishing house “Papyrus” ltd., Sumy;
  • “Turbomash” ltd., Sumy;
  • Marketing Communications Agency "Mart";
  • Sumy Regional Administration of JSC "Sberbank";
  • State Tax Service of Donetsk region;
  • Belopol'skii district administration.

VI International Scientific Conference "Marketing of innovations and innovations in marketing" passed in 5 sections:

  • Marketing of innovations;
  • Innovations in Marketing;
  • Eco-marketing and eco-management;
  • Management of potential innovative development on the basis of marketing;
  • Innovation management.

2013_08_10_5Among the most meaningful and compelling presentations that covered the methodological and theoretical aspects of marketing of innovation and marketing innovation, should note the following:

"Rating evaluation of consumer preferences as a basis in certain areas of the business" (PhD, Professor Maximova T.), "Internationalisation of business education: experience and prospects" (PhD, prof. Kanishchenko O.), "The ecological crisis as a prerequisite enhance innovation processes" (PhD prof. Popova O.), "Transformation of marketing theory in modern conditions" (PhD, prof. Oklander M.), "Marketing Communications in the concept of socially responsible marketing" (PhD, Karpenko N.), "Conceptual foundations of marketing in an information economy" (. Litovchenko I.), “Organizational conditions of organic products  market” (PhD student Kropyvko D.).

Overall, during the VI International scientific-practical conference “Marketing of Innovations and Innovations in Marketing” the following issues were covered:

  • methodological and theoretical foundations of marketing of innovations;
  • management of trade mark in context of innovation marketing;
  • management of innovations' marketing risks;
  • potential of innovative development on the basis of marketing;
  • innovations in marketing;
  • new methods of marketing research;
  • marketing of environmental innovations;
  • marketing in education and sport, medicine;
  • nonprofit marketing;
  • Internet-marketing;
  • banking marketing.

It should be noted that this year the conference took place in the on-line broadcasting. Thanks to the newest technologies scientists, who didn’t manage to visit SSU, have the opportunity to participate by Internet. Thus, all participants listened with pleasure to report webinar Angel Mirchev (Bulgaria) and Eugene Romat (PhD Public Administration, National Academy of Economic Sciences of Ukraine, Professor of Kyiv National University of Trade and Economics).

Participants of conference have made the decision to carry out the conference “Marketing of innovations and innovations in marketing” next year on the basis of the Department of Marketing and MIA of Sumy State University.

By results of the VI International scientific-practical conference “Marketing of innovations and innovations in marketing” will be published a collective monograph till the end of 2013.

To watch the photoreport: 1 day of the Conference, 2 day of the Conference
Conference materials