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September 25-26, 2014 the VIІI International scientifical-practical conference "Marketing of innovations and innovations in marketing" (MIIM 2014) took place on the basis of the Department of Marketing and MIA of the Sumy State University.

On the 8th conference materials from 103 participants were received. Among them are 19 doctors, 55 PhD, 15 post-graduate students, 3 teachers, 3 assistants, 5 students and 3 enterprise representatives.

The geography of the conference participants: Bulgaria (Shumen), Belarus (Grodno), Poland (Chenstohovo, Bielsko-Biala), Ukraine (Sumy, Kyiv , Kharkov, Odessa, Poltava, Lviv, Donetsk, Dnepropetrovsk, Makeevka, Krivoy Rog,  Kirovograd).

Materials of the conference include the developments from 30 universities and scientific organizations, among them 3 are foreign.

The developments of domestic and foreign enterprises’ and organizations’ representatives also are presented in the conference, namely:

  • Publishing house “Papyrus” ltd., Sumy;
  • "Turbomash" ltd., Sumy;
  • Marketing Communications Agency "Mart", Sumy;
  • NGO "Center of territory and social marketing "Trytoriya", Sumy.

VIII International Scientific Conference "Marketing of innovations and innovations in marketing" passed in 5 sections:

  • Marketing of innovations;
  • Innovations in Marketing;
  • Eco-marketing and eco-management;
  • Problems of innovative development;
  • Innovation management.


Among the most meaningful and compelling presentations that covered the methodological and theoretical aspects of marketing of innovation and marketing innovation, should note the following:
"Innovative technology of industrial enterprise restructuring " (PhD, Professor academician of Academy of Economic Science, Pererva P.), "Prospects of Internet-marketing development" (PhD, assoc. prof. Litovchenko I.), "Adaptive measures retailers in modern conditions " (PhD,  assoc. prof. Zhehus O.), " Features of greening marketing agro food system " (PhD,  assoc. prof. Bilotkach I.), "Marketing Communications in the concept of socially responsible marketing" (PhD, Karpenko N.), "Development of innovative processes in the regional market of meat industry in Kharkov region" (teacher Afanasyeva O.).
Overall, during the VI International scientific-practical conference “Marketing of Innovations and Innovations in Marketing” the following issues were covered:

  • methodological and theoretical foundations of marketing of innovations;
  • management of trade mark in context of innovation marketing;
  • management of innovations' marketing risks;
  • potential of innovative development on the basis of marketing;
  • innovations in marketing;
  • new methods of marketing research;
  • marketing of environmental innovations;
  • marketing in education and sport, medicine;
  • nonprofit marketing;
  • Internet-marketing;
  • banking marketing.


It should be noted that this year the conference took place in the on-line broadcasting. Thanks to the newest technologies scientists, who didn’t manage to visit SSU, have the opportunity to participate by Internet. Thus, all participants listened with pleasure to report webinar Semeniuk S. (PhD,  assoc. prof. of Ternopil national technical university named after I. Puliui) about "Marketization of Education. Current Trends" and Kulakov O.  (PhD student, Donbas State Machine building Academy) about "Economic conditions of justify investments for resource projects in engineering".

Participants of conference have made the decision to carry out the conference “Marketing of innovations and innovations in marketing” next year on the basis of the Department of Marketing and MIA of Sumy State University.

By results of the VIII International scientific-practical conference “Marketing of innovations and innovations in marketing” a collective monograph will be published.

To watch the photoreport: 1 day of the Conference, 2 day of the Conference
Conference materials