© 2002-2019 Кафедра маркетингу та УІД. ННІ ФЕМ ім. О.Балацького
Themes of Researches under the Problematic Research Laboratory of Business and Marketing

Within the framework of the Problematic Research Laboratory of Business and Marketing are carried below topics.

Budget themes:

Initiative themes:

Grants of the President of Ukraine:

  • GP/F13/0108 "Formation of Mechanism of innovative enterprises' management in environmental trends";
  • GP/F27/0080 "The mechanism of the strategic management of innovative development", SR № 0110U001879;
  • GP/F32/0087 "The formation the management mechanism of innovative potential of industrial enterprises in the context of the concept of sustainable development", SR № 0111U004965;
  • 0117U001682 "Formation of the management mechanism of products'distribution at the industrial enterprises on the innovative basis" (F70/119-2017);
  • 0115U001683 "Formation of the management mechanism of the industrial enterprises internal communications under conditions ofindustrial markets transformation" (F70/120-2017)
  • F75/2018 Development of a balanced internal communications scorecard for the enterprise as a basis for the formation of long-term development strategy in conditions of market volatility (0118U0055180)

International grants and projects:

Self-supporting themes:

  • "The development of methodological tools for managing the enterprise product policy" (2005);
  • "Investigation of potential and existing dealers of the client" (2010);
  • "Analysis of the Ukrainian markets of household chemicals" (2011);
  • "The development of the media plan for advertising campaign" (2012);
  • "The development of economic analysis tools for industrial enterprises diagnosing" (2012)
  • "The development and implementation of tools for economic analysis of the industry" (2013);
  • "Scientific and technical consulting for the PJSC "Sumy Frunze NPO" staff" (2013);
  • "Diagnosis of innovative enterprise culture" (2014);
  • "Development of marketing strategy of Ltd."Art Soldi" (2015).

State budget support:

  • VI International Scientific and Ppactical Conference "Marketing of Innovations and Innovations in Marketing" (2013). Contract № МК/9-2013 (June 05, 2013).

Under the guidance of Doctor of Economics, Prof. Sergiy Illyashenko in the Department of Marketing a scientific school specialised in the following areas of scientific activity is founded:

  • marketing of innovations;
  • innovative management;
  • management of innovative development;
  • innovative marketing tools;
  • environmental marketing.