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Our Students are Winners of the 13th Ukrainian Advertising Festival

On November 23, 2017, the Kyiv National Commerce and Economics University (KNETU) hosted a series of events within the framework of the 13th Ukrainian Student Advertising Festival (USFR):

  1. Master-class from the leading advertisers of Ukraine.
  2. Award ceremony for the winners of the 13th WSFR. More than 600 works were sent to the contest in various nominations. The Jury were leading advertisers-practices of Ukrainian and international companies.

The results of the competition:

  • Second place in the nomination "Commercial Video" was created by a pupil of the Nizy Secondary School Kuratchenko Anna (under the direction of Associate Professor of the Department of Marketing and MIA, Ph.D., associate professor Bilovodska O. and teacher of Nizy Secondary School Snopchenko Yu.).
  • The third place in the nomination "Outdoor advertising" was created by the students of the specialty "Marketing" of the Sumy State University Svitlana Kostornova and Katerina Pisarenko (under the direction of Assistant of the Department of Marketing and MIA, Ph.D. Gaidabrus N.).

Competitive works were presented at the exhibition of the best works of the USFR.

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Participation in the Conference

On November 16-17, 2017 teachers of the Department of Marketing and Management of Innovative Activity Saher L.Yu. and Syhyda L.O. took part in International scientific conference “Business Strategy: Entrepreneurial Context” at the “Kyiv National Economic University named after Vadym Hetman”.

During the conference, burning problems of companies’ strategy formation and the institutional and organizational aspects of the small and medium business development in Ukraine were lively discussed. Within the panel discussions, scientists, entrepreneurs, businesspersons and consultants identified institutional and competitive challenges for enterprise’s strategy formation and formed professional portrait of a modern entrepreneur. 

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Victory in the Сontest of Scientific Papers

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11.07.2017 on the basis of the National University of Food Technologies (NUKHT) the XII All-Ukrainian Contest of student's scientific papers on topical problems of the packaging industry was held together with the 20th meeting of the "Packers' Club".

Students from different cities and universities of Ukraine submitted more than 100 works in total. The winners were only 12 students from Kyiv, Kharkiv, Lviv and Sumy. Student of the 4th year of the Department of Marketing and Management of Innovation Activity Zaharchenko Darius among them and received a diploma of 2nd degree.

This victory is particularly valuable, since experts have been primarily evaluated as being of practical importance, since the majority of the practitioners are the majority of the jury.

Congratulations to our winner and her scientific supervisor Candidate of Economic Sciences, Associate Professor Belovodska O.

 
Ukrainian Creative Week 2017

On October 24-25, 2017, students and professors of the Department of Marketing and MIA took part in the Ukrainian Creative Week 2017 seminar program. The event included not only interesting lectures and case studies, but also the exhibition of the winners of the Ukrainian Design: The Very Best Of 2017 contest.

Every day the Ukrainian Creative Week Seminar program began with the presentation of the best videos of the planet by the version of the world's industrial press Epica Awards 2016, the winners of the Kyiv International Advertising Festival 2017 and the Ad Black Sea 2017 International Ad Festival.

Ukrainian Creative Week is a unique platform that was created for the development of creative and design direction in Ukraine, where speakers were the leading specialists of Ukrainian digital agencies, creative and strategic directors, designers and founders of the company.

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