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Publication of Monographs

monogr bilovodska syhydamonogr sagerThe monographs of the teachers of the Department of Marketing and Management of Innovative Activity Saher L.Yu. (“Management of internal communications of enterprises: theory, methodology, practice”) and Syhyda L.O., Bilovodska O.A. (“Management of marketing channels of industrial enterprises on an innovative basis”). The main scientific results obtained in the framework of grants of the President of Ukraine for young scientists are published in the monographs. In particular, the conceptual principles of the products distribution in the enterprise management system and the issue of internal communications management at enterprises in the conditions of the transformation of the branch markets are considered.

 
Head of SEC

Head of the Department of Marketing and MIA, Doctor of Economics, Professor Ilyashenko S.М. as the head of the SEC on the specialty "Marketing" was present at the defense of master's theses at the Kharkov State University of Food Technologies.

 

Together with the standard but interesting graduate theses, integrated graduate theses (in three specialties) were presented, which covered the development of the technology of food production and marketing strategies for their promotion to the market. Not only theoretical developments, but also samples of manufactured products were presented.

2018 01 02

 
Work Holiday of Professor Ilyashenko S.М.

In the period of short-term holidays at his own expense (from December 11 to December 18, 2017) doctor of economics, professor Ilyashenko S.М. visited Poland (Bielsko-Biała), where, according to the agreement between the SSU and the Higher School of Economics and Humanities (VSEGH), he held a series of seminars for undergraduates and masters who study in the direction of "Management". In addition, he studied the experience of applying innovative forms for the preparation of diploma papers for bachelors and masters.

2017 25 01

 
Participation in the conference in Khmelnitsky

Teachers of the Department of Marketing and Management of Innovative Activity Saher L.Yu. and Syhyda L.O. participated in the XII International Scientific and Practical Conference “Marketing Technologies in the Conditions of the Globalization of the Ukrainian Economy” at Khmelnytsky National University from November 29th to December 1st, 2017. 

Within the framework of the event, the participants took part in the seminar-training “Preventing Sexist Advertising: Local Government Tools and Interaction with Civil Society”. The conference itself was devoted to the modern marketing technologies use in the context of economy’s globalization. During the conference, leading scientists and practitioners from different cities of Ukraine (Kyiv, Odessa, Kharkiv, Lviv, Zaporizhia, Vinnytsia, Khmelnytsky, Sumy, etc.) shared their achievements in the field of modern marketing technologies. In general, the participants received some experience and inspiration for new scientific research and their practical implementation.

2017 12 01 01

 
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