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Managing economic growth: marketing, management, and innovations

mmi tytul 2016

Department of Marketing and MIA published a collective monograph, prepared based on the X International scientific and practical conference "Marketing of innovations and innovations in marketing".

This monograph continues the series of books, that have released the results of International scientific-practical conference «Innovations marketing and innovations in marketing». The scientific results that are presented in the monograph reveal the theoretical-methodological and methodical aspects of innovative development management at different levels of aggregation (individual enterprise or establishment, industry, national economy, etc.) on the basis of innovation marketing, which is considered as the activity which has been directed on search of new spheres and ways of the enterprise potential use, on this basis new products (goods or services) development and technologies of their promotion on the market in order to meet the consumers’ needs and demands more effectively than competitors way due to this, getting profits and ensuring the long-term survival and development in the market.

Illiashenko, S.M., Strielkowski, W. (eds.). Managing economic growth: marketing, management, and innovations. 1st edition, Prague Institute for Qualification Enhancement: Prague,ISBN 978-80-906210-0-8, 2016. - 640 pages.

 

 
Cooperation with Polish colleagues

On the period 13-20th of December, 2016 a Head of the Department of Marketing and MIA Doctor of Economics, Professor Illyashenko S.M. held seminars for Bachelors and Masters of specialties "Management" and lectures on topic "Methodology of scientific researches" and the University of Economics and Humanities. The visit took place under an agreement between the SSU and The University of Economics and Humanities (WSEH).

He also held lectures and took exams in courses "Methodology of scientific research."

Illyashenko S.M. in collaboration with Ph.D., Assoc. Professor Belovodska O.A. and Ph.D. Grishchenko O.F. filed chapter to collective monograph "Problems of modern logistics" (in English) to be published in Poland.

2016 22 122016 22 12 2

 
Student of the Department of MMIA won bronze at Biathlon World Cup 2016

2016 14 12 2

Ukrainian national biathlon team which included Juliya Dzhyma, Iryna Varvynets, Olena Pidhrushna and Anastasiia Merkushyna won bronze during relay on the stage of Biathlon World Cup 2016 (Pokljuka, Slovenia).

Coaches of Ukrainian national team entrusted Juliya Dzhyma to run the second stage, and she had completely justified trust and expectations. Only one extra cartridge with high speed let Ukrainian national team be the leader of the race for some time. Moreover, the advantage over the teams of Germany and France was quite large – about 15 seconds. During the last two stages Ukrainian national team took the third place, and German national team got the victory.

2016 14 12 1

 
Students meeting with representatives of Brocoders

2016 10 12 2

December 8, 2016 co-founder of Brocoders Rodion Salnik and a graduate of the Department of Marketing and MIA Irina Rogacheva hold a speech for students marketers. The speech was made as a conversation where students had the opportunity to ask the questions.

During the speech, students learned about the specifics of the company, especially online marketing and possible ways to start a career for student marketer.

 

 
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