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Textbooks and tutorials
Management of Innovative Activity: Masters Course(Innovation management in the knowledge-oriented economy)

uid2

Management of Innovative Activity. – Textbook. – 2013. – 728 p.

The textbook covers the theoretical and methodological foundations of innovation management in znannyeoriyentovaniy economy in the volumes of professional standard subjects taught in higher education within the specialty of Master "Management of innovation" and special author subjects that expand and deepen worldview training management specialists innovative activity at the state level, industry and individual organizations. It contains a large number of prick-modes and facts that illustrate the theoretical position.

For teachers and students of economic specialties, as well as those who study innovation management on non-economic programs of the universities. It becomes useful for managers and leading specialists of different industries and a wide range of readers who are interested in the problems of innovation management.

Language: Ukrainian

Original reference: Управління інноваційною діяльністю: магістерський курс (Інноваційний менеджмент в знаннєорієнтованій економіці) : підручник / за заг. ред. д.е.н., проф. С. М. Ілляшенка. – Суми : ВТД «Університетська книга», 2013. – 728 с.

 
Management of Innovative Activity: Masters Course(the foundation of innovation management)

uid1

Management of Innovative Activity. – Textbook. – 2013. – 858 p.

The textbook discusses the theoretical and methodological foundations of innovation management in the volumes of professional disciplines taught in universities for masters in the field "Innovation management" and author of special disciplines, which extends their world outlook and deepen training. It contains a large number of examples and facts that illustrate the theoretical position.

For teachers and students in higher education. It will be useful for managers and professionals and enterprises a wide range of readers who are interested in the problems of innovation management.

Language: Ukrainian

Original reference: Управління інноваційною діяльністю: магістерський курс (основи інноваційного менеджменту) : підручник / за заг. ред. д.е.н., проф. С.М. Ілляшенка. – Суми : ВТД «Університетська книга», 2013. – 858 с.

 
Advertising management

rm_tel_2009Teletov O.
Advertising management. - Textbook. - 2nd edition. - 2012. - 367 p.

A set of provisions that reveal the essence of advertising process' tasks that marketers, managers and advertisers have to deal with at all stages of this process (from the advertising idea to determination of effectiveness) are defined in the textbook. The textbook contains a large number of examples from the practice of advertising campaigns in Ukraine and abroad. Also the complex of questions, tests, thesis' topics are proposed.
The book is designed for students of specialty "Marketing" who are studying for master's and specialist's programs, retraining students, advertisers, businemen. It may be useful for teachers, postgraduates and specialists of industrial enterprises

Language: Ukrainian

Original reference: Тєлєтов О.С. Рекламний менеджмент: Підручник. - 2-ге вид., випр. - Суми: ВТД "Університетська книга", 2012. - 367 с.: іл.

 
Marketing management

marmen_2010

Bilovodska O.
Marketing management. - Tutorial. - 2010. - 332 p.

The tutorial deals with theoretical and methodological foundations of marketing management, especially the organization, planning, implementation and monitoring of marketing activities of industrial enterprises with regard to the principles of sustainable development. Clarifies the conceptual foundations of marketing management and marketing process management company. The tutorial contains many examples and facts that illustrate the theoretical and practical principles in all sections of the course.

For students of economic specialties, postgraduate students and lecturers of higher educational institutions. The book will be useful for marketers and managers of enterprises and institutions, readers who are interested in marketing management problems.

Language: Ukrainian

Original reference: Біловодська О.А. Маркетинговий менеджмент: навч. посіб. / О.А. Біловодська. – К. : Знання, 2010. - 332 с.

 
Innovative management

im_rus

Zheltenkov A., Illyashenko S., Maslennikov N., Ryabichenko S., Illyashenko N.
Innovative management. - Tutorial. -  2010. – 446 p.

The key concepts of innovative management that provide a complete picture of the field of innovative management application are covered in the tutorial. The expanded vision of innovative processes that cover all areas of the organization is the tutorial fundamental aspect. Particular attention is paid to such problematic aspects of innovative management as intellectual capital, intellectual product and intellectual property.

Language: Russian

Original reference: Желтенков А.В., Ильяшенко С.Н., Масленникова Н.П., Рябиченко С.А., Ильяшенко Н.С. Инновационный менеджмент: Учебное пособие - М.: Издательство МГОУ, 2010. – 446 с.

 
Marketing distribution policy

mpr_2011Bilovodska O.
Marketing distribution policy. - Tutorial. - 2011. - 495 p.

The theoretical and methodological foundations of marketing distribution policy, including the commodity traffic management, wholesale and retail trade management in distribution channels are considered. The tutorial covers the conceptual basis of understanding of marketing distribution policy, marketing logistics, state order, selection of marketing and distribution channels.
It includes examples, empirical data that illustrate the theoretical principles of the discipline and practical task for all sections of the course.

The tutorial was developed for students of economic specialties, postgraduates and teachers of higher education institutions. The book will be useful also to marketers of enterprises and institutions, readers who are interested in the problems of marketing distribution policy.

Language: Ukrainian

Original reference: Біловодська О.А. Маркетингова політика розподілу: навчальний посібник. - К.: Знання, 2011. - 495 с.

 
Logistics: theory and practice

log_2010

Kislyi V., Bilovodska O., Olefirenko O., Smolyanik O.
Logistics: theory and practice. - Tutorial. - 2010. - 360 p.

The nature and genesis of the logistics as a tool for market economy are described; the diversity of logistics units is studied; the essence, objectives, main tasks, functions and types of logistic systems are covered in the tutorial.
In addition, the theoretical foundations of material flows in logistics are defined; tasks, functions and organization of stockpiling, internal logistics, inventories logistics, warehousing logistics, transport logistics, distribution logistics and intermediary logistics are set out. The economic substance and the main types of logistic services are solved; the organization of logistic service, the main approaches to evaluating the quality of logistic service, the theoretical basis of economic efficiency of logistics are studied; the approaches to the logistics implementation in Ukraine and abroad are described. The theoretical approaches are accompanied by numerous examples from the practices of domestic and foreign enterprises and institutions.
It will be useful for teachers, students and postgraduates of economic specialties of higher educational institutions, as well as for executives and experts in logistics, marketing and management of enterprises and institutions.

Language: Ukrainian

Original reference: Логістика: теорія та практика: навч. посіб. / Кислий В.М., Біловодська О.А., Олефіренко О.М., Смоляник О.М. – К.: Центр учбової літератури, 2010. – 360 с.

 
Marketing researches

md_tel_2010Teletov O.
Marketing researches. - Tutorial. - 2010. - 299 p.

A set of provisions that reveal the essence of marketing researches and major problems that marketer have to deal with during its implementation are defined in the manual. The book contains a large number of examples from the practice of marketing researches in Ukraine, collected directly by the author or under his guidance. A complex of questions, tests and tasks that have been approbated in higher educational institutions of Ukraine are offered.

The book is designed for students of specialty "Marketing" and other economic specialties of all forms of education, retraining students. Also may be useful to teachers, postgraduates and specialists of industrial enterprises, firms and institutions (managers, marketers, economists, developers of new technologies, etc.) and everyone who wants to learn the basics of marketing researches on their own.

Language: Ukrainian

Original reference: Тєлєтов О.С. Маркетингові дослідження: навчальний посібник. - К: Знання України, 2010. - 299 с.

 
Innovative management

im_ill_2010Illyashenko S.
Innovative management. - Textbook. -  2010. - 334 p.

The conceptual theory of innovative development, principles and methods of innovative activity state regulation, methodological and theoretical principles of organization and management of innovative processes in the enterprise or institution in the area, region and country, theoretical and methodological principles of intellectual property management as an innovative development basis are considered in the textbook. The textbook contains practical sections. The textbook is designed for professionals in the field of innovative management. It will be useful for teachers, postgraduate students and students of economic and technical specialties of higher educational institutions, as well as for a wide range of readers who are interested in the problems of innovatics.

Language: Ukrainian

Original reference: Ілляшенко С.М. Інноваційний менеджмент: підручник. - Суми: Університетська книга, 2010. - 334 с.

 
Marketing: Bachelor course (2nd edition)

mark_bakal_2

Illyashenko S. (general editorship) and others
Marketing: Bachelor course. - Tutorial. - 2009. - 1134 p.

The tutorial deals with theoretical and methodological framework of marketing for studying specialized normative disciplines that are taught in higher education institutions as part of Bachelor pogramm (specialty "Marketing"). Tutorial contains a special author disciplines which expand horizons and extend specialist' training in the line of the sustainable ecological, social and economic development concept.

Examples and factual material that illustrate theoretical principles of marketing are proposed.

The book is designed for teachers, postgraduates and students of economic specialties as well as those who study marketing in non-economic programs of the universities. It will be useful for managers and leading specialists in different fields and readers who are interested in the problem of marketing.

Language: Ukrainian

Original reference: Маркетинг: бакалаврський курс: підручник / за заг. ред. д.е.н., проф. С.М. Ілляшенка. - Суми : ВТД "Університетська книга", 2009. - 1134 с [2].

 
Advertising management

rm_tel_2009Teletov O.
Advertising management. - Textbook. - 2009. - 365 p.

A set of provisions that reveal the essence of advertising process' tasks that marketers, managers and advertisers have to deal with at all stages of this process (from the advertising idea to determination of effectiveness) are defined in the textbook. The textbook contains a large number of examples from the practice of advertising campaigns in Ukraine and abroad. Also the complex of questions, tests, thesis' topics are proposed.

The book is designed for students of specialty "Marketing" who are studying for master's and specialist's programs, retraining students, advertisers, businemen. It may be useful for teachers, postgraduates and specialists of industrial enterprises and institutions, and everyone who wants to learn the basics of advertising management.

Language: Ukrainian

Original reference: Тєлєтов О.С. Рекламний менеджмент: Підручник. - Суми: ВТД "Університетська книга", 2009. - 365 с.

 
Advertising and sales promotion

rsz_2009Bozhkova V., Melnik Y.
Advertising and sales promotion. - Tutorial. - 2009. - 200 p.

Actualisation of using the communication tools in Ukraine is natural and confirmed by the experience of economically developed countries. However, their planning and application, especially in the domestic market, requires specific knowledge and skills. Sales promotion becomes the most important component of marketing communications complex. Considering that the efficiency of sales stimulation is significantly higher than the efficiency of direct advertising.

The tutorial may be interesting for advertisers, marketers, teachers, postgraduates and students of the specialty "Marketing".

Language: Ukrainian

Original reference: Божкова В.В., Мельник Ю.М. Реклама та стимулювання збуту: навчальний посібник. - К.: Центр учбової літератури, 2009. - 200 с.

 
Consumers behavior

pov_spozh_2008Prokopenko O., Troyan M.
Consumers behavior. - Tutorial. – 2008. – 176 p.

The theoretical and methodological foundations of qualitative and quantitative studies on the behavior of individual and institutional customers, as well as the marketing impact on it are covered in the book. The book contains a large number of examples and empirical data that illustrate the theoretical concepts, as well as a workshop on consumer behavior with examples solving the most complex tasks.

For teachers and students of economic specialities of higher education institutions, as well as students of business schools, business managers, for marketing departments workers and other professionals whose work involves the practical marketing.

Language: Ukrainian

Original reference: Прокопенко О.В., Троян М.Ю. Поведінка споживачів: Навч. пос. – К.: Центр учбової літератури, 2008. – 176 с.

 
Infrastructure of commodity market

itr_2007

Prokopenko O., Shkola V., Degtyarenko O., Makhnusha S.
Infrastructure of commodity market. - Tutorial. – 2007. – 296 p.

The theoretical and methodological foundations of a modern infrastructure of the commodity market conditions in general and its basic elements and methodological approaches to the determination of the optimal behavior of enterprises in specific commodity markets are covered.

Contains a large number of examples and empirical data that illustrate the theoretical concepts, as well as a workshop with examples of solving the most complex tasks.

For teachers and students of economic specialities of higher education institutions, as well as students of business schools, business managers, for marketing branches workers and other professionals whose work involves the practical marketing.

Language: Ukrainian

Original reference: Прокопенко О.В., Школа В.Ю., Дегтяренко О.О., Махнуша С.М. Інфраструктура товарного ринку. Навчальний посібник. – К.: Центр учбової літератури, 2007. – 296 с.

 
Marketing for masters

mark_mag_2007

Illyashenko S. (general editorship) and others
Marketing for masters. - Tutorial. - 2007. – 928 p.

The tutorial summarizes the theoretical and methodological principles of specialized marketing disciplines that are included in training programs for educational-qualifying levels of "Specialist" and "Master". Also theoretical and methodological bases of copyright disciplines that expand horizons in line with modern concepts of sustainable socio-economic development and the role of marketing in it are presented in the book.

The tutorial contains a wide range of examples and empirical data from the practice of Ukrainian and foreign enterprises, which illustrate the theoretical positions.

For teachers, post-graduate students and students of economic specialities, as well as students who study marketing at the non-economic specialities. The book will be useful for managers and leading specialists of enterprises of different industries and a wide range of readers who are interested in the problems of modern marketing.

Language: Ukrainian

Original reference: Маркетинг для магістрів: Навчальний посібник / За заг. ред. д.е.н., проф. СМ. Ілляшенка. - Суми: ВТД "Університетська книга", 2007. – 928 с.

 
Merchandising

mch_2007Bozhkova V., Bashuk Т.
Merchandising. - Tutorial. – 2007. – 125 p., 16 ill.

Increasing number of self-service stores, persistent problem of optimization of trade space and necessity for improvement of sales effectiveness require advanced knowledge of merchandising from producers and traders.

Merchandising - is not just "the art of trade", it is already an element of cultural trade. Despite the fact that the place of merchandising in the marketing system have not yet fully defined, this tutorial may be interesting not only for students of economic specialities, but also for post-graduate students, teachers, marketers, merchandisers.

Language: Ukrainian

Original reference: Божкова В.В., Башук Т.О. Мерчандайзинг: Навчальний посібник. – Суми: ВТД «Університетська книга», 2007. – 125 с, 16 с. іл.

 
Commodity іnnovative policy

tip_2007Illyashenko S., Shipulina Y.
Commodity іnnovative policy. - Textbook. - 2007. - 281 p.

The textbook covers the theoretical and methodological principles of product innovations marketing, methods of effective use of research findings to create competitive products, modern methods and techniques for generating and selecting ideas, the functional economic analysis of designs and manufacturing technologies of new products, methods of ground of accordance of new products to the market requirements.

The textbook contains a large number of examples and empirical data that illustrate the theoretical concepts of the course and a workshops for the main sections of the course.

The book was created for marketing and product innovation policy professionals. Will be useful for teachers and students of economic specialties of higher educational institutions, as well as a wide range of readers who are interested in the problems of marketing innovation.

Language: Ukrainian

Original reference: Ілляшенко С.М., Шипуліна Ю.С. Товарна інноваційна політика: Підручник. - Суми: ВТД "Університетська книга", 2007. - 281 с.

 
Marketing researches

md_2006Illyashenko S., Baskakova M.
Marketing researches. - Tutorial. - 2006. - 192 p.

A system of methods and algorithms for analysis of internal and external (macro- and micro-) business marketing environment is presented. Approaches to forecasting changes in key indicators of market conditions are defined. Approaches to researche consumers, competitors and other economic partners are described . 

The rules for interpreting the results of market researches and approaches to their documentation are defined. A large number of examples and facts that illustrate the theoretical statements are analyzed in the book. The tutorial contains a workshop on the main sections of the course.

The book will be usefull for teachers and students of economic specialties of higher educational institutions, as well as specialists in marketing businesses and institutions.

Language: Ukrainian

Original reference: Ілляшенко С.М., Баскакова М.Ю. Маркетингові дослідження: Навч. посіб. За ред. д-ра екон. наук, проф. С. М. Ілляшенка. — К.: Центр навчальної літератури, 2006. — 192 с.

 
Marketing: examples and tasks

mark_bakalavr_200

Illyashenko S. (general editorship) and others
Marketing: examples and tasks. - Tutorial. - 2006. - 400 p.

The practical tasks and examples of their solution are presented in the tutorial. Among them are: calculated and analytical tasks, cases, schemes, tests to check the level of the theoretical and practical knowledge assimilation. Assignments are based on materials of domestic enterprises and institutions and cover the following topics: fundamentals of marketing, merchandising, infrastructure of commodity market, marketing researches, marketing commodity policy, marketing pricing policy, marketing communication policy, industrial marketing, logistics, international marketing. The book is intended for teachers, postgraduates and students of economic specialties, as well as those who study marketing on non-economic programs. Will be useful for managers and leading specialists in different fields and readers who are interested in the problem of marketing.

Language: Ukrainian

Original reference: Маркетинг у прикладах і завданнях: Навчальний посібник / під ред. Ілляшенка С.М. - Суми: ВТД "Університетська книга", 2006. - 400 с.

 
Marketing commodity polіcy

mtp_2005Illyashenko S.
Marketing commodity polіcy. - Textbook. - 2005. - 234 p.

The textbook deals with theoretical and methodological principles of marketing commodity policy. In particular, the product planning in line with the concept of marketing, the principles and methods of commoity policy optimization, the approaches to developing and bringing to market of new products are covered. A large number of examples and empirical data that illustrate the theoretical principles of the course are analyzed. The textbook includes practical sections of the course.

It was created for marketers and specialists in marketing commodity policy. Also it will be useful for teachers, postgraduates and students of economic specialties of higher educational institutions, as well as for a wide range of readers who are interested in the problems of marketing.

Language: Ukrainian

Original reference: Ілляшенко С.М. Маркетингова товарна політика: Підручник. - Суми: ВТД "Університетська книга", 2005. - 234 с.

 
Innovative development management (2nd edition)

uir_2005Illyashenko S.
Innovative development management. - Tutorial. - 2-nd edition. - 2005. - 324 p.

The tutorial deals with theoretical and methodological foundations of innovative processes' management of economic subjects on a market basis in an unstable market environment in transition economy. The conceptual basis of the formation of organizational and economic management mechanism is presented, the criterial and methodological framework for the implementation of its functions is suggested. The tutorial contains examples and facts that illustrate theoretical principles of the course.

The textbook is designed for experts in innovatics. It will be useful for students of economic specialties of higher educational institutions, postgraduates, teachers and a wide range of readers who are interested in problems of innovative management and marketing of innovations.

Language: Ukrainian

Original reference: Ілляшенко С.М. Управління інноваційним розвитком: Навчальний посібник. - 2-ге вид., перероб. і доп. — Суми: ВТД "Університетська книга"; К.: Видавничий дім "Княгиня Ольга", 2005. - 324 с.

 
Marketing in the Industry

mark_prom_2005Teletov O.
Marketing in the Industry. - Textbook. - 2004.- 248 p.

A set of provisions that reveal the essence of marketing in the industry is presented and major problems faced by managers of industry enterprises in a market economy are defined in the tutorial.

The book contains a large number of examples from the practice of Ukrainian industrial enterprises, which are collected directly by the author or under his direction. The complex of questions, tests and calculation tasks, that have been tested in higher educational institutions of Ukraine, are proposed.

The book is designed for students of economic specialties of higher educational institutions of all forms of education, retraining students and may be useful to specialists of industrial enterprises (managers, marketers, economists, developers of new technologies, etc.) and everyone who wants to learn the basics of marketing in the industry.

Language: Ukrainian

Original reference: Тєлєтов О.С. Маркетинг у промисловості: Підручник. - Київ: Центр навчальної літератури, 2004.- 248 с.

 
Marketing: Bachelor course

mark_bakal

Illyashenko S. (general editorship) and others
Marketing: Bachelor course. - Tutorial. - 2004. - 976 p.

The tutorial covers theoretical and methodological framework of marketing for studying specialized normative disciplines that are taught in higher education institutions as part of Bachelor pogramm (specialty "Marketing"). Also contains a special author disciplines which expand horizons and extend specialist' training in the line of the sustainable ecological, social and economic development concept.
Examples and factual material that illustrate theoretical principles of marketing are proposed.
The book is designed for teachers, postgraduates and students of economic specialties as well as those who study marketing in non-economic programs of the universities. It will be useful for managers and leading specialists in different fields and readers who are interested in the problem of marketing.

Language: Ukrainian

Original reference: Маркетинг: бакалаврський курс: Навчальний посібник / За загальною редакцією д.е.н., проф. С.М. Ілляшенка. - Суми: ВТД "Університетська книга", 2004. - 976 с.

 
Economic risk

er_2004Illyashenko S.
Economic risk. - Tutorial. – 2004. – 220 p.

The book covers the methodological and theoretical principles of risk quantitative analysis and risk consideration in the different types of enterprises and institutions. The basic methods of risk reduction and the rules of management decisions optimisation with incomplete certainty factors and risk are covered.
The book contains a large number of examples and factual material that illustrate the theoretical principles of the discipline.
The book is designed for teachers, postgraduates and students of economic specialties of higher educational institutions, economists and managers of enterprises and institutions of different industries, forms of ownership and management, as well as for a wide range of readers who are interested in problems of modern economy.

Language: Ukrainian

Original reference: Ілляшенко С.М. Економічний ризик: Навчальний посібник. 2-ге вид., доп. перероб. – К.: Центр навчальної літератури, 2004. – 220 с.

 
Management of environmental innovations

22

Illyashenko S., Prokopenko О.
Management of environmental innovations. - Tutorial. - 2003. - 266 p.

The methodological and theoretical principles of organizational and economic mechanism of innovative development management of the enterprise in a transition economy through the development and promotion of the environmental innovation' market (market formation) are considered in the tutorial.

Contains many practical examples and facts that illustrate theoretical principles of the course.

The tutorial was developed for experts in innovative entrepreneurship, teachers, postgraduates and students of economic specialties of higher educational institutions, as well as for a wide range of readers who are interested in the problems of innovative management, marketing of innovations and environmental economics.

Language: Ukrainian

Original reference: Ілляшенко С.М., Прокопенко О.В. Менеджмент екологічних інновацій: Навчальний посібник /За загальною редакцією С.М. Ілляшенка. - СУМИ: Вид-во СумДУ, 2003. - 266 с.

 
Innovative development management

uirIllyashenko S.
Innovative development management. - Tutorial. –  2003. –  278 p.

The tutorial deals with theoretical and methodological foundations of innovative processes' management of economic subjects on a market basis in an unstable market environment in transition economy. The conceptual basis of the formation of organizational and economic management mechanism is presented, the criterial and methodological framework for the implementation of its functions is suggested. The tutorial contains examples and facts that illustrate theoretical principles of the course.

The textbook is designed for experts on the innovative development management of individual business entities and the country's economy as a whole. It will be useful for students of economic specialties of higher educational institutions, postgraduates, teachers and a wide range of readers who are interested in problems of innovative management and marketing of innovations.

Language: Ukrainian

Original reference: Ілляшенко С.М. Управління інноваційним розвитком: проблеми, концепції, методи: Навчальний посібник. – Суми: ВТД "Університетська книга", 2003. –  278 с.