© 2002-2019 Кафедра маркетингу та УІД. ННІ ФЕМ ім. О.Балацького
Bachelor's theses

Essence of the thesis: theoretical and applied, based on an analysis of the literature and data that illustrate the activities of a particular company or region.

Volume: 60-80 pages.
 
The content of the thesis: the first section covers theoretical concepts, which deal with the subject of thesis; the second -  a review of methodological tools (methodological apparatus) of the research and justify the choice of specific tools (techniques); the third - an activity of the studied companies or markets and improvement of those activities.
 
Subjects (directions) which may be related to the subject of thesis:

  1. Market trends analysis and enterprise's market position analysis
  2. Status analysis and improvement of the enterprise's marketing commodity policy
  3. Status analysis and improvement of the enterprise's marketing pricing policy
  4. Status analysis and improvement of the enterprise's marketing promotion policy

Methodical instructions for written works (essays, control works, theses, etc)

Review of the diploma paper

An example of title page