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Essence of the thesis: theoretical and applied, based on an analysis of the literature and data that illustrate the activities of a particular company or region.
Volume: 60-80 pages.
The content of the thesis: the first section covers theoretical concepts, which deal with the subject of thesis; the second - a review of methodological tools (methodological apparatus) of the research and justify the choice of specific tools (techniques); the third - an activity of the studied companies or markets and improvement of those activities.
Subjects (directions) which may be related to the subject of thesis:
- Market trends analysis and enterprise's market position analysis
- Status analysis and improvement of the enterprise's marketing commodity policy
- Status analysis and improvement of the enterprise's marketing pricing policy
- Status analysis and improvement of the enterprise's marketing promotion policy
Methodical instructions for written works (essays, control works, theses, etc)
Review of the diploma paper
An example of title page